Don’t introduce yourself

Here’s a little conference speaking tip: don’t introduce yourself.

Nobody cares who you are or what you’ve done. At least, not yet.

Don’t get me wrong. By the end of your mind-blowing talk, they will care. They will want to get to know you better. They will want to follow you on Twitter and Link you In and buy you a beer and hire you and write an epic poetry cycle about you.

But don’t open by introducing yourself. Open with a joke. Open with a story. Open with a Big Problem.

Save the intro for once they care.