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The daunting economics of cheap services

Reader Rob asks: One thing stuck out to me reading this, and I was wondering if you’d be willing to elaborate on it further: “The trouble is, the economics of selling a service for less than $10/month are damn near prohibitive.” Would you mind explaining how you came to this conclusion? Thanks!   I’ll be […]

Software Entrepreneurs: Stop looking for itches to scratch

On probably half a dozen different occasions some aspiring entrepreneur has asked me: Would you be interested in a hosted solution for selling screencasts? In most cases, the promised solution never goes beyond talk. In a few cases I’ve been sent invitations to beta test. In all cases, a successful business has failed to materialize, […]

Advice to myself 8 years ago

A correspondent asked: If you don’t mind me asking, what advice would you give to a 28 year-old Avdi? My response, for what it’s worth: I think about this kind of question a lot. I think that at 28, which is only 8 years ago, my rough trajectory had already been set. I’m happy with […]

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Virtuous Code

"The three virtues of a programmer: laziness, impatience, and hubris" — Larry Wall

Books and Screencasts

RubyTapas Screencasts

RubyTapas Screencasts

Small plates of gourmet Ruby code.

Confident Ruby

Confident Ruby cover

32 Patterns for joyful coding.

The Making of

Confident Ruby cover

Watch me build an app in Sinatra and Rails

Objects on Rails

Objects on Rails

A developer notebook on applying classic Object-Oriented principles to Ruby on Rails projects.

Exceptional Ruby

Exceptional Ruby

The definitive guide to exceptions and failure handling in Ruby.