As I’ve mentioned before, my current study focus is marketing. Marketing naturally drags along with it a penumbra of related topics, including business models and work on personal focus and productivity. When I’m studying a new topic, where I don’t even have a lay of the land, the first phase of my research typically takes […]
If you occupy the same technocratic sphere I do, you know what a “side hustle” is. In fact, there’s a good chance you either have one, or feel like you ought to have one.
A correspondent asked: If you don’t mind me asking, what advice would you give to a 28 year-old Avdi? My response, for what it’s worth: I think about this kind of question a lot. I think that at 28, which is only 8 years ago, my rough trajectory had already been set. I’m happy with […]
As I’ve been reading up on marketing and copywriting, I realized something: as a programmer, ignorant of marketing and surrounded by countless slick pitches for programmer-oriented products, I had come to think of sales/landing pages as something you create, or design. (Or, more likely, hire someone else to design.) Whereas the people I’m reading now talk about writing […]
I can consume gobs of material on marketing and copywriting, but when it comes time to actually write a landing page my mind suddenly goes blank. I had this happened yesterday, so I went back and reread parts of Joanna Wiebe’s little e-book The Conversion Marketer’s Guide to Landing Page Copywriting. This time around, I […]