A correspondent asked: If you don’t mind me asking, what advice would you give to a 28 year-old Avdi? My response, for what it’s worth: I think about this kind of question a lot. I think that at 28, which is only 8 years ago, my rough trajectory had already been set. I’m happy with […]
As I’ve been reading up on marketing and copywriting, I realized something: as a programmer, ignorant of marketing and surrounded by countless slick pitches for programmer-oriented products, I had come to think of sales/landing pages as something you create, or design. (Or, more likely, hire someone else to design.) Whereas the people I’m reading now talk about writing […]
I can consume gobs of material on marketing and copywriting, but when it comes time to actually write a landing page my mind suddenly goes blank. I had this happened yesterday, so I went back and reread parts of Joanna Wiebe’s little e-book The Conversion Marketer’s Guide to Landing Page Copywriting. This time around, I […]
I’ve made a strategic decision to devote the majority of my study time to marketing rather than technical topics for the time being. Here’s an example of what I spend my mornings on these days.
TL;DR I’m struggling a bit right now, and if you subscribe to my screencasts or buy my book that would really help me out. And if you’re a happy customer, now is a great time to tell your friends! Longer version…