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Advice to myself 8 years ago

A correspondent asked: If you don’t mind me asking, what advice would you give to a 28 year-old Avdi? My response, for what it’s worth: I think about this kind of question a lot. I think that at 28, which is only 8 years ago, my rough trajectory had already been set. I’m happy with […]

Landing pages are written, not designed

As I’ve been reading up on marketing and copywriting, I realized something: as a programmer, ignorant of marketing and surrounded by countless slick pitches for programmer-oriented products, I had come to think of sales/landing pages as something you create, or design. (Or, more likely, hire someone else to design.) Whereas the people I’m reading now talk about writing […]

Notes on Writing a Landing Page

I can consume gobs of material on marketing and copywriting, but when it comes time to actually write a landing page my mind suddenly goes blank. I had this happened yesterday, so I went back and reread parts of Joanna Wiebe’s little e-book The Conversion Marketer’s Guide to Landing Page Copywriting. This time around, I […]

Virtuous Code

"The three virtues of a programmer: laziness, impatience, and hubris" — Larry Wall

Books and Screencasts

RubyTapas Screencasts

RubyTapas Screencasts

Small plates of gourmet Ruby code.

Confident Ruby

Confident Ruby cover

32 Patterns for joyful coding.

The Making of

Confident Ruby cover

Watch me build an app in Sinatra and Rails

Objects on Rails

Objects on Rails

A developer notebook on applying classic Object-Oriented principles to Ruby on Rails projects.

Exceptional Ruby

Exceptional Ruby

The definitive guide to exceptions and failure handling in Ruby.